Search Engine Optimisation (SEO)

Adding a few keywords to help the internal search engine sort through the pages is not enough.

Search Engine Optimisation involves optimising individual pages of your website to grow your organic rankings (or natural rankings).
Each page is looked at carefully by a search engine marketing professional, and is edited to help the page show up higher on search engines.
These rankings are known as organic rankings or natural rankings because they do not rely on a large PPC budget to succeed.